For this concept brand, I developed a full visual identity designed to function as a genuine product. I started by adapting an existing font, tweaking minor details to create the logotype. I then hand-drew the background pattern and built the color palette around three core colors: teal, orange, and yellow, with blue, red, and brown as supporting accents. A grainy texture runs throughout the artwork to break up solid fills and add depth.

I also wanted the packaging to feel functional rather than purely decorative. The bags feature a paw-shaped cutout sized generously enough to work in real retail contexts, giving buyers a direct view of the product inside. The result is a design that balances creativity with purpose.

For the packaging imagery, I experimented with generative AI to create a series of forward-facing, open-mouthed dogs. These AI-generated images can easily be swapped out for stock photography of real dogs or custom illustrations, depending on the client’s preference.