For this concept brand, I developed a full visual identity designed to function as a genuine product. I started by adapting an existing font, tweaking minor details to create the logotype. I then hand-drew the puppy illustration and background pattern. The color palette is built around three core colors: teal, orange, and pale yellow, with blue, red, and green as supporting accents to differentiate between the products. A grainy texture runs throughout the artwork to break up solid fills and add depth.

I also wanted the packaging to feel functional rather than purely decorative. The bags feature a paw-shaped cutout sized generously enough to work in real retail contexts, giving buyers a direct view of the product inside. The result is a design that balances creativity with purpose.