S’Moore Cookies
There's Always Room for Some More
Brand
S’Moore Cookies & Sweet Treats
Challenge At Hand
Create a visual brand identity complete with packaging design for a family owned business that’s as sweet as it’s cookies.
Design Approach
For this concept brand, I built out a full visual identity that could hold its own on a retail shelf. The family name is Moore, so naturally I had to have some fun with it. I combined the name with everyone’s favorite campfire sweet treat, s’mores, and landed on “S’Moore.”
The mascot came from that same idea, a fun cookie character with a s’more on its back. The color palette stays true to the treat itself, drawing from the natural tones of a s’more: deep chocolate brown, warm golden brown, and a soft cream white.
Services Rendered
- Brand Identity
- Mascot Design
- Pattern Design
- Packaging Design
- Marketing Design
- Photo Sourcing & Editing
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Big Ideas + Beautiful Design = Dynamite Results
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