LOGO DEVELOPMENT
As the premiere symbol of your business and/or personal brand, having your
logo professionally designed is quite possibly the best investment you could
make. Why? Because your logo is the first thing seen and the last
thing remembered about your business. In appreciating the importance of
having a custom designed logo, let DNT create such a symbol for you to help
make your first impression a great one.
Text Only
Graphical
Illustrated
TEXT ONLY: A text only logo is the most
basic yet versatile design type for logos. Text only logos traditionally
feature the business name as an acronym or completely spelled out with
an optional tagline.
GRAPHICAL: A graphical logo is the same
as a text logo but with an additional illustrated element to give the
overall design an extra kick. Graphical logos typically include a simple
illustration of an innate object such as a ball, star, swoosh, etc., or
silhouettes/outlines of people.
ILLUSTRATED: An illustrated logo incorporates
much more graphical detail to present a dynamic visual in identifying
a business. Illustrated logos are mainly characters/mascots with fully
recognizable features embedded along with the associated text.
CONCEPTS & RELEASE
All concepts are shown in full client specifications including color and
style preferences so it is imperative to be as detailed as possible in initial
request. Text & Graphical logos are presented with at least 3 concepts
while an Illustrated logo is presented in only one concept (unless more
are purchased). Concepts are then tweaked to client’s preference to produce
one (1) finalized/custom-made logo design in vector based format.
ALL PACKAGES INCLUDE:
• 2 Revision Rounds towards completing final design
Revisions are considered minor yet necessary changes
to the concept/mock sample such as color changes, adding or removing elements,
changing font styles, etc. You are able to make as many changes as needed
in each round.
• Additional revisions are charged by the hour!
FINAL DESIGN RELEASED WITH:
• 2 SOURCE FILES: EPS/PDF (VECTOR)
• 2 PROFESSIONAL PRINTING FILES: TIFF/JPG (300dpi/CMYK)
• 3 WEB USAGE FILES: GIF/JPG/PNG (72dpi/RGB)
• 1 Home/Do-It-Yourself File: PNG (300dpi/RGB)
• A LOGO USAGE GUIDE
• 1 TRADEMARK READY JPG for filing your logo with the USPTO.gov (not required,
but recommended!)
TRANSFER OWNERSHIP:
• Client purchases complete copyright and ownership of commissioned LOGO
artwork
• The Client is responsible for securing any service mark or trademark pertaining
to that logo design
• DNT will claim no rights to this work except for showcasing it in her
portfolios unless a Non-Disclosure Agreement is signed
• Logo released with a SM or TM symbol is available by request ONLY
• A ® symbol can be added by DNT at no charge AFTER you have filed your
logo with the government - It is illegal to use the ® without proper filing.
See USPTO.gov for more information
SO WHERE ARE THE PRICES?
Prices are not listed because it is rather difficult to present a fixed
rate since no logo work is the same.
Therefore all estimates are based on the information provided.
A general rule of thumb to determine the cost of a professionally designed
logo is to consider the time spent in research & development, the level
of logo quality produced, the transfer of rights and of files plus the expected
life span of the final logo design (well thought out logos have a life span
of up to 10 years). Factoring in all this, an individual or small company
should be prepared to pay anywhere from $300 to $1500 for a premium quality
logo.
